How to drive impact and ensure sustainability in the media sector

How to drive impact and ensure sustainability in the media sector, is the topic of the article produced by the WIN program. This article provides an overview of the current state of Media in Africa, description of WIN initiatives that have reached about 452,000 micro-entrepreneurs with information related to tips and good business practices. Lessons learned by the WIN program with tips to keep in mind when producing content for low-income audiences, making Media programs related to entrepreneurship and gender attractive to audiences are also addressed in this article, as well as, the importance of measuring audience and impact data, as, these can give us guidelines of the performance of the content created, and valuable lessons. Finally, models used outside of Mozambique (Africa) are presented that can be used by various players in the Media sector (Content producers, Media channels, advertisers and commercial agencies (private sector), Government and data research company). Read full article here