How can players in the media sector make money while making a difference?
“WIN’s article “How can players in the media sector make money while making a difference?”, discusses the importance of having data to measure audience and impact, describes models used in this sector outside of Mozambique (Africa) for the different media players (content producers, media channels, commercial advertisers & agencies, non-commercial advertisers/ government, data providers/data research companies), and some examples – including interviews of companies using these models in Africa.” Read more here
