“WIN’s article “How can players in the media sector make money while making a difference?”, discusses the importance of having data to measure audience and impact, describes models used in this sector outside of Mozambique (Africa) for the different media players (content producers, media channels, commercial advertisers & agencies, non-commercial…
How can gender-responsive media effectively increase women’s economic empowerment? Women In Business Program – WIN, implemented by Technoserve with funding from the Swedish Embassy in Mozambique, launched the case study designed to understand the effectiveness of media interventions to increase women’s economic empowerment. This case study…
The Interactive Voice Response (IVR) platform contains short audios on various topics, which can be accessed by dialing 84321 on the cell phone for free. The WIN program has made use of this platform as a viable alternative to reach and empower more women in Mozambique, disseminating entrepreneurship content from…
“How can Intelligent Gender Design help women entrepreneurs”, is with this theme that the WIN program shared its experience based on its work in Mozambique with its partner AfricaWorks, a Micro-finance company that operates in the market with a focus on low-income women. The event is organized by FinEquity, a…
Janete launches Website and Chatbot, the two digital platforms have with the main goal of facilitating access to content about entrepreneurship and gender-sensitive business development for different users. Through these platforms users can easily interact with Janete, exposing their doubts and learn new business tips. Access through the QR.
The Case Study, on how gender-responsive media can effectively increase women’s economic empowerment, developed by WIN is published in CanopyCut, an accurate list of Gender Equality and Social Inclusion resources for market systems and private sector development professionals globally. This list was developed by…
Under the motto Financial Inclusion of Women. The WIN program addressed the topic: the importance of a gender lens when designing financial products. The event is organized annually by the Center for Financial Inclusion, based in Washington the organization purpose is to use research and advocacy…
The investment in female entrepreneurship programs through media to reach new markets was the topic of discussion during the event organized by the WIN Program, funded by the Swedish Embassy on October 13, 2022 at the Radisson Blu Hotel in Maputo. The event was attended by…
The Program Women IN Business – WIN supported Nestlé in Mozambique to design and pilot a new distribution channel led by women micro-entrepreneurs for the brand’s best-selling products in sachet format to reach customers at the base of the pyramid. The objective of this intervention is to promote product access…
How to conduct a gender analysis, was the workshop that closed the series of Gender workshops organized by the WIN Program, which took place on August 24, 2022 in Maputo city. This series had the participation of about 15 companies, mostly from the private sector, which enrolled about 26 employees,…
