Part of the "Mainstreaming Biodiversity in Mexican Agriculture" project, our Madre Tierra program with partners Danone-Ecosystem, Frexport, GIZ, Walmart Foundation of Mexico, and Nuup is enhancing the sustainability of strawberry farming in Mexico.
With the number of people facing life-threatening hunger in the world expected to double this year to 265 million, solutions addressing each link in the food system are essential. Drawing from TechnoServe's work across value chains with a range of public and private partners, we highlight the latest challenges, insights, and promising approaches in the current effort to prevent widespread food insecurity and build greater long-term resilience.
Ramiro Silva has grown strawberries in central Mexico for over 20 years. But despite his many years of experience, he often struggled to control plant diseases and pests around the farm. He also sold through intermediaries, earning limited money from his crops. After joining a TechnoServe program, Ramiro gained the skills and connections he needed to improve his production and increase his income.
TechnoServe programs in 10 countries interviewed smallholder farmers to see how they have been impacted by the COVID-19 pandemic and how they are responding to the crisis.
The COVID-19 pandemic has created new challenges for fruit farmers in Mexico as they try to find markets for their produce amidst shutdowns and shifts in consumer behavior. TechnoServe is helping farmers like Eloy Castañón connect to formal buyers and earn better prices for their produce, ensuring resilience during an uncertain time.
In 2019, TechnoServe partnered with Danone, Grupo Altex, Fundación Walmart, and others to launch Madre Tierra, an initiative that aims at implementing an innovative and sustainable model to empower Mexican smallholder strawberry farmers through a transformative set of training, technologies, access to capital, and connection to markets.
Newmont and TechnoServe partnered to build the capacity of more than 300 entrepreneurs in rural Mexican communities.
Launched in August 2016, the Entrepreneurship and Business Development program, a partnership between Newmont and TechnoServe Mexico, is working to create inclusive economic growth in the communities surrounding the Newmont Minera Peñasquito (MP) mining operation in Zacatecas, Mexico.
A sustainable agriculture initiative in Mexico illustrates how partnerships can help smallholders connect to high-value markets.
Walmart Foundation Mexico and TechnoServe collaborate in the Inclusive Agriculture Program, an initiative to support smallholder farmers in Mexico to increase their productivity, quality and sustainability standards, and develop their business capabilities to facilitate their integration into the value chain of main buyers of fruits and vegetables in the country.
