Cyprian Amakalu, mSPARK Programme Manager at TechnoServe, talks about the Micro-Enterprises Strengthened for Pandemic Adaptation and Resilience in Kenya (mSPARK) programme, launched by TechnoServe and the Mastercard Foundation, which gives digital and financial support to micro, small and medium-sized enterprises to help them survive the pandemic.
In East Africa, formal employment opportunities are often scarce, and entrepreneurship presents a path toward economic independence for many young women and men. TechnoServe is helping small shop owners in Kenya, Nigeria, and Côte d’Ivoire become more profitable by connecting them with the knowledge, training, and tools they need to become successful retailers.
TechnoServe helps young people in the developing world access the information, capital, and markets they need to overcome tremendous obstacles and create their own economic opportunities. Today we are sharing the story of Mary Wacera, a 30-year-old entrepreneur from central Kenya who created her own successful agribusiness after participating in a TechnoServe program.
In Kenya, entrepreneurship offers a pathway out of poverty for many young people like Irene Minyao. However, without the right skills and support, running a small business for the first time can be a daunting task. TechnoServe recently piloted a new digital platform that will help entrepreneurs gain the business management skills they need to succeed in an increasingly competitive environment.
Micro-retailers play an important role in local communities by providing essential goods and services. However, these entrepreneurs also face numerous obstacles when running their businesses, and those challenges only became more acute during the COVID-19 pandemic. Enter Judith Namayi Amboka, a community mobilizer dedicated to helping entrepreneurs in her community access the knowledge and tools they need to thrive.
Leaders from TechnoServe and Citi share lessons from the COVID-19 pandemic in this article for Business Fights Poverty
In Kenya, the COVID-19 crisis has created significant challenges for micro-retailers like Cecilia Njeru. But digital solutions can help entrepreneurs access business training and finance – two resources that can mean the difference between having to close a business and running a successful shop.
In Kenya, the COVID-19 pandemic has made it even harder for entrepreneurs like Jacinta Musyoka to run their businesses. Without working capital, it can be difficult for many micro-retailers to restock their shops, pay rent, and put food on the table for their families. A TechnoServe program is combining financial support with technical advice to help 28,000 entrepreneurs in Kenya keep their micro-enterprises afloat and continue to serve their communities.
This Pioneers Post article features insights from TechnoServe Global Entrepreneurship Director Juan Carlos about how to help entrepreneurs and their small businesses during crises like COVID-19.
