![farmers getting ground prepared for planting in south africa](https://www.technoserve.org/wp-content/uploads/2013/02/our-work_where-we-work_africa_southafrica_hero-177x177.jpg)
Directly from the Smallholder to the Shelf
In 2012, TechnoServe and Massmart Walmart launched a direct farm program which aims to put locally produced small-scale farmers’ produce on the shelves of Massmart. TechnoServe’s role involves training, mentoring, technical assistance and establishing links to both finance and retail markets for the farmers.