Blog

TechnoServe’s blog highlights the lessons and successes from our work with enterprising people in the developing world to build competitive farms, businesses, and industries.

Empowering Women Entrepreneurs: Joyce Chika’s Journey to Success in Botswana’s Tourism Industry

Starting a business is never easy—especially in a sector where there are few women entrepreneurs. Joyce Chika overcame financial barriers and beliefs that as a woman she is not suited to work in Botswana's tourism sector, to build No. 1 Lady Tours and Safaris. With support from the Tokafala program, she turned her passion into a thriving business that also supports young entrepreneurs. Tokafala is implemented by TechnoServe and is a collaboration between the Government of Botswana, Debswana, De Beers Group, and Anglo American.