Michelle Peluso
Michelle Peluso is responsible for leading the front store Retail business, transforming the
enterprise consumer experience, and leveraging marketing to ensure CVS Health becomes the
leading health solutions company for consumers.
Michelle has spent her career building and transforming world-class companies with digital and
the consumer at the center. Before joining CVS Health in 2021, she served as Senior Vice
President, Digital Sales and Chief Marketing Officer for IBM, where she oversaw global
marketing, digital sales and the commercial business. Prior to IBM, Michelle was CEO of Gilt
from 2013 until its sale to Hudson’s Bay Company in 2016. In her role at Gilt, she oversaw the
expansion of the business and its drive to profitability.
From 2009 to 2013, Michelle served as Chief Consumer Marketing and Internet Officer for
Citigroup, responsible for the bank’s award-winning digital transformation, global consumer
marketing, and customer experience. She also served from 2002 to 2009 as CEO of
Travelocity, pioneering online travel and driving significant scale worldwide. She joined
Travelocity following its acquisition of Site59, a travel site she created and launched in 1999.
Michelle earned a BA in Economics from the University of Pennsylvania’s Wharton School of
Business and an MA in Philosophy, Politics and Economics from Pembroke College at Oxford
University. She is a member of the Board of Directors at Nike, Inc.
Michelle has been named a Woman of Power and Influence by the National Organization for
Women, one of the world’s Most Creative People by Fast Company, one of the World’s Most
Influential CMOs by Forbes, and in 2022 was inducted into Forbes’ CMO Hall of Fame.
